Alexey Babichev officially took over the communications department of Parimatch (Russia) in March 2019. Since then the brand has become one of the most active in Russian media circles. Parimatch cooperates with leading publications and journalists not only in the field of sports but also in business, marketing and IT. They also develop their own pool of influencers and bloggers. Prior to his appointment to Parimatch, Alexey was the PR director of Bwin, the first legal foreign bookmaker in Russia. Before that, he worked with major media companies, communications agencies and large corporations. He has completed hundreds of projects on some of the largest sports events in the world, including working with athletes and celebrities.